Branding & Logo Design: iSteam

The Thumb line sketch (left) & The final logo (right)

A Logo that I created for a car washing company in kuwait. After going through forty sketches and lots of color exploration, I finally made a product that pleased the client and myself.

The Decay of a Roar

The Decay of a Roar

"Imperfect, impermanent, and incomplete" taken from “Wabi-Sabi” a Japanese view towards beauty.

(1 meter) 3 feet in length,made in six days, using clay armature wires and pine cones.

Challenges:

One of the main challenges that I had to deal with is time restriction. Building a life size lion head is really challenging in six days where there is no room for mistakes. Thats why, I had to undergo through lots of studies for the anatomical and muscular structure of a lion head by doing many sketches and determining measurements for individual parts of the structure. Being dedicated to a project comes with plenty of sacrifices. Missing up my diet and getting ten hours of sleep in three days are two of the many sacrifices that I had to make for completing this project.

Materials:

Before I actually started this concept, I was exploring materials like plastic, strings, and water to incorporate them with pine cones which were the star of the show. Then after I decided to build a lion head, the pine cones became a secondary ingredient, resembling the lion's hair. But they also played a big role in creating contrast with the air-drying clay which make them act as a complementary medium. Furthermore, the armature wires (three sizes different in thickness) is the main structure that holds the clay and the pine cones together, a wire net also was used to avoid using a lot of clay that will make the sculpture really heavy. As I started working with the sculpture I had to experiment a lot with the materials and push them to their limits. 

Note: A tribute to my older brother, who had a terrible car accident three weeks ago. So by doing this project in less than week, I feel that I've channeled his endurance and suffering through me to the project, stating that he is a lion and he'll get through the recovery in no time.

Clohanel Conttous

A short movie for my 2D design project where the story take place in the clouds (troposphere level) between a farmer and his giant cotton plant. (Made in 4 days)

Special thanks to
Prof. Cory Card
Ji Hye Ma (partner)
Freeplaymusic.com

Symbolism:
The overall concept which is the contrast between the smooth and hard (the red intense scene) is inspired by the flower plant itself. When you look at the cotton flower, you will notice that the top of it is really soft and the bottom which holds the soft cotton is really tough, dry and hard. Also, when the farmer approach the clohanel conttous you'll see bugs running away, these bugs are called Cotton Harlequin Bug which are an actual bugs that feeds on the cotton leaves. So when the farmer approaches the cotton plant, these bugs run away which means that the farmer fertilizes the plant and there is also a scene where he poor water to it and that is showing how the plant manipulate its subject for its own interests.

Characters:

The farmer: a really vulnerable, innocent, secretive personality that have a strong determinations to get what he aims for.

The Cotton Plant (Clohanel Conttous): a human-cotton hybrid that is generous and soft, yet vicious and fierce. Also, it provides the magical cotton to the farmer in exchange for water and protection from insects.